If you’ve ever tried to change a negative behavior, you know how hard it can be. But what’s even harder is changing other people’s negative perceptions about you! However, changing these negative perceptions is an important part of the habit-changing process and that’s why you need to “advertise” your self-improvement goals.

In order to run a successful self-improvement advertising campaign you need to first map out a long-term plan.

How to Tell the World You're Trying to Change in 7 Steps

In order to achieve success in altering negative perceptions about you, you need to get people to pay attention to you! Unfortunately, this isn’t easy to do, and quite often you have to get 100% better to just get 10% credit for it from those around you.

Marshall Goldsmith outlines 7 steps in his book, What Got You Here Won’t Get You There, to help you tell the world (or just those around you) about your efforts to change.

Tip: These same 7 steps can be used in other areas of your life, such as a project at work.

The first 2 steps relate to gathering and examining feedback (Read about Learning How to Love Feedback Here):

1. Assessing the situation 

Ask for honest feedback (constructive criticism) from those around you to gain a clearer picture on what aspects of your behavior other people think you need to improve.

2. Isolating the problem

Where and when does the negative behaviour occur? For example, if one of your bad habits is “punishing the messenger,” does this habit only show up with certain people?

Once you have the information from the first 2 steps you can begin to develop a plan to improve your negative behaviors.

3. Formulate a solution

After the first 3 steps is where a lot of people either get stuck or, worse, stop. But the next 3 steps are vital to the success of your personal campaign, and involve selling your ideas and convincing others at all levels to “buy-in,” what Marshall refers to as “wooing.”

4. Woo Up

Getting approval for your efforts from those above you.

5.  Woo Laterally 

Getting agreement on your chosen efforts from your peers.

6. Woo Down

Getting acceptance of your efforts from those below you.

Without buy-in from these 3 groups, your campaign is, well, pointless, and won’t be heard, so get out there and woo ‘em!

7. Implementation

Now that you have buy-in from all levels, continue to stay committed to your daily action steps to transform your negative habits and pay attention to feedback. And, of course, don’t forget to promote - this is an on-going effort.

Do you struggle with getting others to notice your honest efforts? People have many things vying for their attention, it doesn’t mean they’re ignoring you. If you implement these 7 steps you increase your chances of success, and the sooner you start, the better.

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