So far you've learned about the 6 negative communication habits, character flaws that may be sabotaging your success, actions steps to overcome our negative habits and perhaps the hardest part, how to gather feedback from others.

Now you can begin to improve your negative interpersonal habits and take the next two steps on the road to personal and professional improvement: apologize and advertise.

"I regard apologizing as the most magical, healing, restorative gesture human beings can make."

- Marshall Goldsmith  

If that's the case, you need to ask yourself why you don't do it more often and why.

Why you need to learn how to apologize:


  • Shows that you understand mistakes have been made
  • Tells the other person that you accept and feel bad about the damage you've caused
  • Let's the other person know of your intention to change and improve
  • Creates an emotional connection between you and the people you care about
  • Gives a sense of closure, which is necessary to move forward
  • Begins the healing process

You can't skip this step and hope for a better start the next time. Apologizing is the important first step in the process to improve your negative interpersonal behaviors. But there's a catch, in order to be the most effective, you need to know how to apologize to those affected by your behaviors.

The 2 parts of a great apology

1. A good apology starts with:

  • The words, "I'm sorry."
  • An acknowledgement of your mistakes and the hurt or damage caused
  • Your plan to improve

2. What not to say in an apology:

Do not waste breath trying to explain, complicate, rationalize or qualify the behavior you are apologizing for. Doing so risks making your apology sound like an excuse and dilutes your message.  Simple and honest is best.

Once you've honed your apology it's time to advertise. It may sound strange, but it's a step you don't want to neglect. Check back in next week to learn more.

How good have your apologies have been lately? Are they having the positive effect you hoped for?

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