6 ESSENTIAL TIPS TO SHAPE AND DELIVER YOUR MESSAGE (LIKE A POLITICIAN)

Imagine: You're standing at the podium in front of hundreds, maybe even thousands of people - some who adore you and some who hate everything you do.

You are a politician on a political campaign, but you've made a terrible mistake and now you have to apologize and promise corrective action to win back lost votes.

The words "I'm sorry" are choked back in your throat. You muster all your inner strength to get the word out, but when they do they hit with impact - you mean it. You've got the crowd's attention. Now what?

Your situation may not be as dire as a real politician, but you can still learn a lesson or two about what to not (and not to do) with your personal development campaign.

While you’re on the campaign trail, just remember that you are not the centre of the Universe (yeah, we know, hard to believe), so you have to be careful vying for the attention of others when promoting your personal development campaign - you don’t want to sound like you’re shirking responsibility or needy (an unfortunate mistake that many politicians make).

Now that you’ve got their attention (buy-in), remember that other people’s time and attention is just as important as yours. Don’t waste it; show them that you value their time and opinion.

In What Got You Here Won’t Get You There, Marshall Goldsmith suggests these 6 tips to shape and deliver your message:

  1. Keep it simple. People have enough on their minds. Simple messages break through the clutter and are more likely to be remembered.
  2. Be consistent. Consistent messages avoid confusion and are more believable. Practice discipline and stay on message.
  3. Repeat it often until it sinks in. Don’t assume they heard you the first time . . . or the second.
  4. Get other people to share an invested interest by seeking out their suggestions for your personal improvement. Doing so gets them more engaged as an active participant because they’ll be watching to see if you paid attention to and took their suggestion seriously.
  5. Treat every day as a day to take on all challengers to your efforts to improve and have it noticed.
  6. Finally, think of it as an election campaign—you don’t elect yourself as the "new you"—that’s up to the others. You need their votes!

How would you go about promoting your personal development campaign? Have you ever tried to do one before? Share your thoughts and learn from other people’s successes and failures with their personal development campaigns on sageCrowd. Sign up for your trial today on the Marshall Goldsmith Channel.

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